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The world of digital marketing is evolving rapidly, and artificial intelligence (AI) tools are gaining popularity among digital marketers. These tools offer automation and scalability, making them highly attractive for various digital marketing activities. With the market flooded with numerous AI tools, it can be overwhelming to choose the right one. To help you navigate through the options, we have curated a list of top AI tools that focus on four key areas of digital marketing:
- Advertising Creative and Copy
Creative and compelling ad creatives play a crucial role in capturing the attention of your target audience. The following AI tools excel in generating engaging copy and eye-catching graphics for your advertising campaigns:
AdCreative.ai
AdCreative.ai is an AI-powered tool designed specifically for advertising and social media posts. It caters to startups, ecommerce sellers, and agencies, with a strong emphasis on helping users increase their sales. The tool boasts one of the largest high-conversion ad creative databases, making it a valuable resource for marketers.
The user-friendly interface of AdCreative.ai allows for easy onboarding. Simply upload your brand logo, company name, and provide a brief company description. The tool automatically selects brand colors for you, although you have the option to customize them. After connecting your social or ad accounts, you can choose the desired format (social media platform, banner, or custom sizes) and specify your target audience. Upon generating a draft post, you can activate the AI and receive hundreds of post variations ranked by their conversion rate scores. Select the options you prefer and download them in the required formats and sizes.
Top Features:
- Unlimited AI generations and free stock images
- Creative Insights and Text Generator AI for engaging headlines
Abyssale
Abyssale offers a highly-rated creative automation solution with its motto “One design, ∞ variations.” It provides over 100 templates for various industries, including real estate, events, emails, products, travel, marketing, and technology, among others.
Top Features:
- Fast generation of ad creatives with the option to customize templates
- Native integrations with Zapier and Integromat for seamless connection to over 1,000 apps
- Export large batches of creative assets for scalable creative output
Hunch
Hunch is a powerful tool for performance-focused digital advertisers. It streamlines the creation of video and image ads while automating the ad buying process. As a Meta Business Partner, Hunch aims to challenge programmatic advertising with its self-serve model.
Hunch leverages the data from your social media channels to provide deeper insights into your audience’s preferences. This allows for personalized omni-channel campaigns and creative localization for international brands and products.
Top Features:
- Thousands of dynamic video and image templates for increased creative output
- Dedicated Customer Support Manager for each user
- Creative localization for international brands
- AI Copywriting Tools
Compelling and persuasive copy is essential for engaging your audience. The following AI copywriting tools can help you improve your content and scale your copywriting efforts:
Craftly
Craftly stands out among AI copywriting assistants by combining AI-generated content with reinforcement from real people. This unique approach ensures that the generated content sounds natural and conversational. Craftly supports over 100 functionalities across various types of communications and media, including social media posts, long-form blogs, web copy, email outreach, and ads.
Top Features:
- Long-form Blog Builder for generating full drafts with multiple options for each section
- Support for 25 languages, making it ideal for international brands
Semrush SEO Writing Assistant
Semrush offers the SEO Writing Assistant (SWA), an AI-powered tool to optimize content based on targeted keywords and search engine results. SWA provides real-time recommendations for content improvement and optimization. It also offers features such as readability and tone of voice analysis, along with plagiarism detection.
Top Features:
- Expander, Paraphrasing, and Simplifier tools for generating original copy
- Integration with Google Docs, Microsoft Word, and WordPress for seamless content creation
Grammarly
Grammarly is a popular writing assistant that enhances the quality and engagement of your copy. It checks for grammatical errors, tone inconsistencies, and plagiarism. With its integrations, you can compose your copy directly on the platform or within various applications such as Google Docs and Gmail.
Top Features:
- Advanced recommendations for improving sentence structure and tone of voice
- Plagiarism detection to ensure originality
- AI Content Generators
If you’re looking to generate content effortlessly, these AI tools can help you come up with new content ideas or repurpose existing content:
ChatGPT
ChatGPT, developed by OpenAI, has gained significant attention for its conversational capabilities. Leveraging large language models, ChatGPT can assist with various content types, including essays, songs, poems, and social media posts. However, it’s important to note that ChatGPT’s outputs are not entirely original but based on existing content from various sources.
ChatGPT can assist in optimizing featured snippets and FAQ-style content, helping your content rank better. It also finds applications in routine coding and manual tasks.
Top Features:
- Inspiration for content creation and optimization
- Optimization of featured snippets and FAQ-style content
Jasper AI
Jasper AI is an AI copywriter that generates high-converting copy for ads, blog posts, landing pages, and other marketing materials. With just a few short prompts, you can receive unique, plagiarism-free content. Jasper AI’s integration with Surfer SEO enables keyword optimization and the generation of unique images, long-form content, and short-form content.
Top Features:
- Chrome extension for content generation within social media platforms
- Support for 29 languages, making it suitable for global brands
- AI Tools for Social Media
Managing social media marketing requires constant content generation. The following AI tools can help automate and optimize your social media efforts:
Smartly.io
Smartly.io offers a feature-packed AI solution designed to improve conversion rates on paid social media. Its dashboard allows you to design ad creatives while maintaining your brand identity. The tool’s automated workflows enable instant ad publishing and real-time updates. With predictive algorithms, Smartly.io helps optimize bidding strategies, budgets, and audience targeting.
Top Features:
- Managed services for optimal campaign performance
- Automated workflows for efficient ad publishing and updates
Celtra
Celtra specializes in creative automation while giving brands control over their content. It offers AI-driven large-scale creative production for social advertising and performance branding. While suitable for various industries, Celtra focuses on apparel, retail, and consumer packaged goods (CPG).
Top Features:
- Unique research and industry reports on creative automation
- Keyword optimization and unique image generation with Surfer SEO integration
With these top AI tools at your disposal, you can harness the power of automation and scalability to enhance your digital marketing efforts. Each tool brings unique features and capabilities, enabling you to create compelling content, optimize your campaigns, and streamline your marketing processes. Stay ahead in the digital world by leveraging the potential of AI.
