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Are you starting a Company with an idea? The digital marketing industry is evolving quickly. Some entrepreneurs even say that last 5 years seen the most innovation in digital Marketing. But did you understand that 90% of Indian startups close down within five years after their first few years of operation? You are wrong in case you agree with that they stopped running due to the fact they ran out of cash or new ideas. Actually now Digital marketing services in Chennai are booming rapidly.
Today, the majority of startups utilize digital marketing services in chennai. However, not all of the tools in the arsenals of digital marketers’ are equally effective. While some digital marketing strategies are missing, others aren’t even close. The 10 Digital Marketing Strategies for Startups in 2022 are well explained in this blog.
1. Influencer Marketing
Influencer marketing is a type of social media advertising that makes use of specific products and endorsements from influencers, or people with significant social followings who are recognised as authority in their industries. According to a poll, 94% of marketers predict influencer marketing will become a trend in the next 12 months. According to a research, “even in the next 12 months, 84% of marketers anticipate to begin an influencer marketing campaign.”
To begin, your company should build a list of influential people in your industry who have followers from your target demographic. Then, contact each of these people and develop a social network connection with them. The next stage is for your company to collaborate with each influencer to create a campaign to spread the word about your products or services in return for money. Contact one of the leading digital marketing agencies in Chennai for influencer marketing.
2. Google My Business
Using digital marketing methods make it easier for customers to find your business. Our Digital marketing company in Chennai is expert in Google My Business. Furthermore, Google My Business is an important component of digital marketing strategies. Making it easier for customers to locate your company is an important part of any startup’s digital marketing strategy. Many company owners nowadays utilize Google’s free service to improve their profiles on Google Maps and Search. You may use Google My Business to engage with customers by asking for feedback and providing them with company information.
However, while implementing digital marketing methods, you should consider and compare some of the popular Google My Business alternatives. These websites provide alternatives for providing customer feedback and product evaluations, while others allow you to publish business information. You may increase your startup’s online visibility by creating profiles on many platforms.
3. SEM (Search Engine Marketing)
In addition to providing a good user experience, the smartphone design will increase your website’s visibility and ranking on important search engines. However, in order to consistently generate and convert more leads, you must utilize an SEO strategy in your digital marketing approach. When optimizing your website for search engines, you must consider both the most recent search engine criteria and the most recent SEO trends. We are the best SEO Company in Chennai.
Your digital marketing plan must boost the website’s search visibility by utilising both on-page and off-page SEO strategies. On-page SEO strategies include optimising a web page’s text, title tag, URL, and pictures. Off-page SEO methods must concurrently boost the web page’s relevance, popularity, credibility, and authority. If you’re looking for a top quality seo company near me, please contact us.
4. Social Media Marketing
Social media marketing is an excellent tool for startups to spread the word about their company and build their brand. Building an online community of individuals who share your brand’s interests requires more than just likes and followers. According to a Social Media survey, 90 percent of marketers agreed that social media is crucial to their businesses. According to 89 percent of respondents, social media has increased their organization’s exposure. The real problem, however, is determining how to successfully use the various social media platforms to market your brand online and ensure the success of your social media campaigns. Contact one of the leading social media marketing Company in Chennai for startups.
LinkedIn is crucial for B2B companies. Instagram is getting more popular than Facebook amongst younger demographics. Facebook is still frequently used and provides a variety of alternatives for business profiles.
5. Content Marketing
Every piece of content you create, whether it’s a blog post, an infographic, a PowerPoint presentation, or something else, should help your brand. The various stages of the buyer’s journey are followed by the practical content strategy as it is planned. By doing this, you can ensure that the content you provide is valuable to both present and new clients. Content marketing will help you to generate the leads more leads. We are the best b2b lead generation company in chennai.
Content marketing, a beneficial digital marketing strategy for startups, may help you develop more content for your website’s blog and social media platforms. Content marketing helps to enhance your SEO and SMO efforts.
6. Email Marketing
Email marketing is one of the most significant and cost-effective ways for increasing company growth. According to a study, email marketing has the greatest ROI (Return-On-Investment), which is around 40 times. It indicates that for every rupee invested, you will earn a larger revenue return. However, if you do not utilize email marketing, you will lose consumers. We are the cheap and best email marketing company in chennai.
Email marketing is not an usual startup focus. However, email marketing is one of the few digital advertising strategies that you may start utilizing before releasing your real product or service.
7. YouTube Marketing
Google comes in first, followed by YouTube marketing. It categorizes you to find that YouTube is the world’s second most popular search engine In India, there are presently over 270 million active YouTube subscribers. This is a strong reason for businesses to utilise YouTube to get out to their key audience.
According to the results, many businesses have yet to implement YouTube marketing into their overall digital marketing strategies. A well-planned YouTube marketing strategy might yield excellent results for your startup’s marketing efforts. It’s no secret that YouTube Marketing has benefited numerous firms, and several Digital marketing agencies in Chennai promote it.
8. Video Marketing
When planning content marketing activities, the creation of both text-based and graphic content must be prioritized. However, keep in mind that video content is more effective than text and image information at attracting viewers’ attention and encouraging them to pay attention to the desired contents. Furthermore, by producing explanatory videos, you may directly influence a customer’s purchasing decision.
Your company’s return on investment can be increased by using video marketing strategies in 2022. The focus of video marketing campaigns will be on using a wide range of videos to demonstrate and sell your products and services. Your startup’s digital marketing strategy must emphasise the creation and distribution of several types of videos, such as explainer, testimonial, behind-the-scenes, and product demonstration videos.
9. PPC (Pay Per Click)
SEO results might take a long time to show. Google takes its time deciding on organic search engine rankings. If you operate in a highly competitive business, it may take months or even years to reach the top of the search results. Pay-per-click adverts allow businesses to invest a modest amount of money to get their message in front of the correct audiences and at the top of search results pages. This is an important point for a new business. You must build that important brand awareness!
10. Viral Marketing
Viral marketing, as opposed to other digital marketing strategies, requires your company to rely on consumers to spread online information about a product or service. You may successfully develop viral marketing campaigns utilising social media networks without spending additional advertising charges.
However, it can be challenging for new businesses to inspire consumers to spread information about a product or service through organic and word-of-mouth channels. To create content that consumers will increasingly share on social networking platforms, you must think beyond the box. In order to convince visitors to visit your website and take the necessary action, you must also include the appropriate message or Calls to action in the trending content.
Conclusion
You may promote your startup using a variety of methods and digital marketing strategies. You must, however, understand your target market, their habits, and the nature of your business. Startup marketing is not difficult, but owing to limited resources, you must be assured before proceeding. To be successful, you must think differently than others and be creative. You may also hire a company to help you with your startup marketing. Furthermore, you may contact one of the finest digital marketing companies in Chennai to create a tailored digital marketing plan for your business.
